We're seeking a talented Creative Strategist to join our growing Marketing Team on a full-time basis. This role focuses on digital media advertising with a keen focus on enhancing ad campaigns and driving measurable results.

• Full-time, fully remote contractor position
• B2C marketing background preferred
• Must be available during EU hours (GMT)

Role:

As our Creative Strategist, you'll blend creativity with strategic thinking to develop innovative campaigns that resonate with our target audience. You'll collaborate closely with cross-functional teams including marketing, design, and product development to ensure cohesive messaging and brand consistency across all channels.

Primary Responsibilities

Strategy Development:

• Develop comprehensive creative strategies that support business goals and objectives
• Conduct thorough research and analysis to identify market trends, consumer insights, and competitive landscapes
• Translate insights into actionable strategies that differentiate our brand and resonate with our target audience

Campaign Planning and Execution:

• Collaborate with internal teams to conceptualize and execute integrated marketing campaigns across digital, social media, print, and events
• Develop creative briefs and provide clear direction to design and content teams
• Monitor campaign performance and metrics to evaluate effectiveness and identify optimization opportunities

Brand Development and Positioning:

• Contribute to the development and evolution of brand identity and messaging
• Ensure brand consistency across all touchpoints and communication channels
• Identify opportunities for brand positioning and differentiation in the marketplace

Cross-Functional Collaboration:

• Work closely with marketing, design, product development, and sales teams to ensure strategic alignment
• Foster a collaborative environment that encourages creative thinking and innovation
• Communicate effectively with stakeholders to gather input and feedback on creative initiatives

Trend Analysis and Innovation:

• Stay current on industry trends, emerging technologies, and cultural shifts
• Apply insights to inform creative strategies and develop innovative solutions
• Experiment with new approaches to continually improve campaign performance and engagement

Must-Haves

• Proven experience in a creative strategy role, preferably in an advertising agency or marketing department
• Strong analytical skills with the ability to interpret data and insights to drive strategic decisions
• Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively
• Creative mindset with a passion for developing innovative and compelling campaigns
• Strong project management skills with the ability to manage multiple priorities and deadlines effectively
• Proficiency in digital marketing platforms and tools
• Familiarity with design principles and an eye for aesthetics
• Ability to thrive in a fast-paced, dynamic environment and adapt to change
• Strong collaborative spirit and ability to work effectively in cross-functional teams

Nice-to-Have

• Previous experience within CPG D2C